Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a targeted audience. It encompasses a wide range of activities such as social media marketing, search engine optimization (SEO), content marketing, email marketing, online advertising (like Google Ads), and more. The goal of digital marketing is to reach potential customers where they spend their time online and to engage them effectively to drive traffic, generate leads, or achieve other business objectives. It's a dynamic and rapidly evolving field that leverages the internet and digital technologies for marketing purposes.
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